NewJeans have taken the K-Pop industry by storm. When Hybe Labels (home of famous acts such as BTS, TXT, Seventeen, Enhypen, and Le Sserifim) announced the debut of a new girl group, they instantly went under everyone's radar. Everyone was excited to see what these girls would do. In the K-Pop market, it is extremely risky to push boundaries and do something new. Groups need to follow trends in order to stay relevant and gain success. But occasionally there are groups who decide to set their own trends. NewJeans are one of those groups.
NewJeans debuted this summer and their debut took the world by storm with their refreshing 2000s R&B sound. Their song Attention gained well... attention for giving a very modern twist on those Y2K bops. Hype Boy immediately followed suit and really gave the K-Pop industry something refreshing.
Hype Boy is a standout track for many reasons. The song is a sophisticated groove that features some funky and atmospheric synths. These sounds are paired with some poppy drums that really get your body moving. Then, NewJeans' vocals seal the deal. Their vocals are so refined and sweet. They pair well with the cute lyrics. For a new group, it really is impressive how well they sing and harmonize. They know how to give their best performance already. This song really is something sweet and refreshing. Treat your ears to something new and play this song.
See the performance video for Hype Boy below and stream Hype Boy on your preferred streaming service!
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